The turn of the century was when the Dirty South movement was taking place. On top of it all was Christopher Bridges, better known as Ludacris. Working as a DJ at HOT 107.9, an Atlanta radio station gave him the chance to rub elbows with Timbaland himself, consequently having him feature in the song Fat Rabbit in his 1998 album, Tim’s Bio. Having laid the groundwork for an ill career to follow, he went on and released his own album himself called Incognegro which Def jam re-packaged a few months later. He has worked with different artists including Mariah Carey, Ciara, Fergie, etc.
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